Why you don't need to be an expert

We're used to seeing people who have big qualifications, like degrees or accomplishments, building businesses from scratch.

 

And sure, the more knowledge and experience the better.

 

But none of us came out of the womb with ten years of experience and a degree.

 

Everyone, and I mean everyone, starts with zero experience…

 

So how can you get started with no experience?  

 

How do you build an audience of people willing to listen to you when you feel like you have nothing of value to say?

 

Here's the secret…

 

Expertise is overrated.

 

Think about it. 

 

If we listened to people solely because of their expertise in a subject, people like scientists and doctors would be our ultimate celebrities.

 

That's why you have to have something more powerful.

 

And that's where authority comes in.

 

Authority is something anyone can gain, which is why you see celebrities with massive followings and absolutely nothing of logical value to give them.

 

Unlike knowledge and experience, which come with a lot of time, authority can be gained through charisma, entertainment, trust, relatability, storytelling, and more.

 

In the beginning, you have nothing else but you.  Your story.  Your life experiences.  Your unique worldview.

 

And that is far more powerful than you think.

 

Think about your friends you look to for advice.  That's exactly the trust we aim to build for you and your business.

 

Doesn't that sound a lot less threatening?  Instead of getting stuck in the catch-22 of experience, you can simply focus on building a relationship with your audience by using your personal story and just being yourself.

 

People are more likely to trust someone who has taken the time to build a relationship with them than someone who knows more about the subject.

 

They trust their recommendations, their advice.

 

And that's all you need.

 

My friend Jonathan has broken down the science of influence and specializes in helping newbies get their names out there in a way that capitalizes on authority.

 

His methods will help you attract your ideal customer's attention, give you instant authority, get them on your email list and begin building that relationship on autopilot.

 

If you haven't checked out his training replay detailing the method, you should do so before it disappears:

 

Click here to catch the training before we take it down.

 

Let's go!

Blake Nubar

 

 

 

 

 

 

 

 

 

 

 

 

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