"What if it doesn't sell?"
"What if no one cares about my topic?"
"What if no one cares about me?" This quickest way to put these concerns to rest before launching an online course? Offer a pre-sale.
Pre-selling a course, or opening up for early sales before launching a full course, provides validation and builds confidence in your business long before launch day.
Take Amanda Sempert and the team at Climb Strong. They've found a bit of a security blanket for their in-person business by launching a virtual school, The Classroom, and opening up their courses for early sales before launching their full course curriculum. "It gives you kind of that security knowing that people are going to show up and people are excited to hear what you want to say," Amanda says.
Pre-selling also allows them to quickly pivot and assess how much time and energy to put into their course, how much they can invest in the production, what's working with a course—and more importantly, what's not—before ever spending a second creating content. Now, team Climb Strong is on their second successful pre-sale and has no plans of changing their strategy as long as it works well for their business. What they've gained from offering a pre-sale has not only crushed those lingering fears and doubts, but it has also encouraged them to build and deliver strong content time and again for their students.
See why Amanda and the team can't imagine launching any online courses without running a pre-sale launch over on our blog. Copyright © 2021 Teachable, Inc. All Rights Reserved
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