Great opinion reads for your Sunday morning

Swinging polls, Facebook gender stereotypes and a new Australian superhero
Good morning,

We hope you're enjoying your Sunday. Whether you're lazing around the house or taking the kids to sport, now might be a good time to grab a coffee and catch up on some of the great opinion reads from The Drum this week.

Like this one, from Barrie Cassidy.

POLLS DON'T MEAN A THING IF LABOR AIN'T GOT THAT SWING

Applying national opinion polls to likely seat counts at an election is fraught.

To get a reasonable read on likely outcomes you need to see polling in marginal seats and the major parties keep that research under lock and key - unless of course it suits them to do otherwise.

The next best thing then is to look at state by state breakdowns ...



EVEN YOUR LANGUAGE SUBMITS TO GENDER STEREOTYPES

By Deirdre Fidge


According to a new study, the language women use on Facebook tends to be compassionate and polite, whereas masculine language has been found to be hostile and impersonal.

Men were more likely to use swear words, as well as language associated with anger and arguments.

The algorithm used in the study was shown to correctly predict one's gender based on their comments and posts with an accuracy of more than 90 per cent.

So we have created a fun game, creatively titled "Guess That Gender", that will hopefully be picked up by commercial television and hosted by Grant Denyer ...



WILL THE WAR BE WON IN THE WEST?

By Stephen Koukoulas


The parlous position of the Western Australian economy and the plummeting approval of the state Liberal Government of Colin Barnett means the July 2 federal election could hang on half a dozen line-ball seats in the west.

WA could well be the surprise packet of the election with up to six Liberal seats at genuine risk because of these dour economic circumstances as voters vent their anger and financial hardship at the ballot box ...



CLEVERMAN: AN INDIGENOUS SUPERHERO SERIES WITH A POLITICAL STREAK

By Liam Burke


A new Australian superhero is coming to our TVs on June 2. Cleverman blends Indigenous mythology with contemporary superhero style and cutting political commentary.

Cleverman is set in a near-future Australia in which ancient creatures, the "Hairypeople", have re-emerged to take their place alongside humans.

The superheroes of Cleverman serve as a high concept metaphor for more contemporary concerns, from the Stolen Generations to the struggle for cohesion in a time of mass migration.

Cleverman's depiction of the Hairies as second-class citizens confined to a heavily policed "Zone" is a thinly-veiled critique of many of Australia's domestic and foreign policies ...

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